Our Story

Thank you for stoping by today! This is the blog for the online modern and chic women’s clothing boutique First & Chic (www.firstandchic.com). We are getting ready behind doors to launch our boutique with its gorgeous products and we are completely ecstatic about this. We cannot wait to show you ladies the wonderful products that we have in store for you, as well as all of the wonderful and positive things we have planned for women. Here’s a little bit about us so that you can get to know us a bit. We hope that in us you will find a truly unique and amazing shop, blog, and website in the years to come as we strive to inspire women to feel beautiful every day.


First & Chic was created in 2013 by Yari and Danny Mower and is an online clothing store offering modern and chic clothing for women. Yari, originally from New York City, having moved to Southern California always had a passion and flair for fashion. She loved feeling beautiful and confident as she dressed herself each day.As she became a mother to five children, many times she felt like she let herself go. The demands of her family life sometimes took precedence over her appearance and self-care, thus eventually to her feeling like she was not beautiful anymore, telling herself, “why bother?” Each time she found herself in this kind of a rut she would pull back out of it through the use of a tool she came to recognize. She cleverly used the tool of fashion to boost her confidence and then she went from there, time and time again. She knew that if she could get ready for her day wearing clothing that she loved (in her casual-chic style that she loves), coupled with doing her hair (even if in a very simple yet flattering way) and basic makeup, that she could look at herself in the mirror and smile, pleased with what she saw and feeling confident. She felt beautiful. This feeling then radiated throughout the day and there was no room for self-doubt, just confidence and a smile on her face. 

As Yari spoke with some of her female friends, she became aware that this happens to a lot of women, especially mothers. This immediately sparked her interest in helping women use the tool of fashion to boost their confidence and start feeling beautiful again. She wanted to help women make themselves a priority. First & Chic was born as a result. The name of our company truly reflects how she wanted women to feel – that they themselves are a priority and that they are beautiful. To say the least, Yari has loved every single moment of this amazing journey and adores this company because of its mission and all it offers women.

First & Chic especially caters to mothers of young children and teens who feel like they “let themselves go.” Eventually, First & Chic will also offer beautiful modern and chic clothing for women in curvy plus size. We believe that every woman should feel beautiful every day. We do not think that they’re beautiful only if they wear stylish clothes, but rather, we know that fashion is a powerful tool that can help women feel beautiful by boosting their confidence and motivation. So join us at First & Chic and learn with the help of our newsletter, “How To” blog articles, motivational quotes, outfit inspirations, our fashion know-how, and especially our beautiful and stylish clothing and accessories, how to make yourself a priority and feel beautiful every day.

We love and appreciate our customers. When you shop from us we want you to feel happy and confident with the products you order. We are dedicated to great customer service and hope that in us you will see a place you can come to again and again. If you have any comments, questions, or if there’s anything that we can do for you, please don’t hesitate to reach us. Sign up for our newsletter or follow us on Facebook and Pinterest to be in the know on all things First & Chic! We are your number one stop for trendy and modest tops, dresses, blouses, skirts, pants, fashion jewelry including necklaces, earrings, and bracelets, as well as accessories including belts, scarves, and handbags!

Thank you for visiting us today and remember that YOU matter… 

P.S. In case you were wondering, Yari & Danny’s kiddos help wherever and whenever they can with First & Chic as well. This truly is a family endeavor and a blessing. 


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