Inspirational Quote for Women #2

Are you feeling beautiful today? Not every day is going to be fantastic and peachy in our lives, right? But even on days that are dark and dreary, how do you find the light? At First & Chic we believe that a few simple steps will help you get out of a slump, even if for only part of your day (sometimes that is all that we need until our own motivation and confidence kick in for the rest of the day and onward. Follow these simple steps each day and you will see what a difference it makes in your life:

  1. Get dressed for the day in clothes that you like and that make you feel beautiful.
  2. Do your hair, even if in a very simple way and that doesn’t take long (this is key!), just something that flatters you so that when you look at yourself in the mirror, you will be inspired to smile at yourself. Who doesn’t like that?
  3. Do your makeup, again, even if in a very simple yet flattering way, as long as you like it and feel beautiful in it, that’s all that counts.
  4. Repeat each day. Repetition makes for learning, and learning makes for confidence. So do it each day and you will see a difference in the way that you feel about yourself.
  5. Come back and share with us and our readers and customers your experience. Inspire others and share your story. fnc-heart1n

In other news, we are still working hard behind the scenes to get ready for our Grand Opening (more details about that to follow soon – it’s going to be awesome!).  The pieces in our fall collection are truly fantastic and we cannot show you all of the amazing outfits that can be put together with our pieces in our fabulous Fall 2013 colors. In the meantime, and as promised, here’s our second inspirational quote for you all. We truly do believe these words about women and hope that you will too about yourself. Please feel free to share on social media or email, we just ask that you not edit it (thank you!). 🙂 Have a fantastic day and stay tuned for more info from us!



Inspirational Quote for Women #1

One of the things that we will be doing here at First & Chic to inspire and empower women is that each week we will be posting Inspirational Quotes. Our inspirational quotes are written by us and can be printed, shared on Pinterest, Instagram, Facebook, or email. We look forward to inspiring you ladies each week with our Inspirational Quotes. And as we get closer to our Grand Opening, we are starting with our first one and we hope that it, even if for a second, inspires you in your beautiful life. fnc-heart1n


2013 Fall Fashion Color Trends

As First & Chic continues to get ready behind the scenes to open up shop, we wanted to share some exciting news on color trends for the Fall this year. If you love fashion as much as we do, or just like wearing clothing in beautiful colors that make you feel fnc-beautiful when you wear them, then read on. Our 2013 Fall Collection is gorgeous ladies and we cannot wait to show you. We will be having all sorts of different styles in these colors and the nice thing about these colors is that they go so well together. Mix and Match or stay in a monochromatic style. Mix patterns or just wear solids, we will have it all. So without further delay, take a look at this Fall Season fashion color trends:


Gorgeous right? Along with these gorgeous colors, our Fall collection will also have items in the classic black and white colors, as well as some navy for even more sophistication to our color palette. Like we said, we cannot wait to show you our entire Fall Collection because it is truly amazing. We will be back soon to give you more sneak peeks and hints. Until then, remember that you are beautiful and that you matter. fnc-heart1n

Welcome to the First & Chic Blog!

Thank you for stoping by today! This is the blog for the online modern and chic women’s clothing boutique First & Chic ( We are getting ready behind doors to launch our boutique with its gorgeous products and we are completely ecstatic about this. We cannot wait to show you ladies the wonderful products that we have in store for you, as well as all of the wonderful and positive things we have planned for women. Here’s a little bit about us so that you can get to know us. We hope that in us you will find a truly unique and amazing shop, blog, and website in the years to come as we strive to inspire women to feel beautiful every day.


First & Chic was created in 2013 by Yari and Danny Mower and is an online clothing store offering modern and chic clothing for women. Yari, originally from New York City, having moved to Southern California always had a passion and flair for fashion. She loved feeling beautiful and confident as she dressed herself each day.As she became a mother to five children, many times she felt like she let herself go. The demands of her family life sometimes took precedence over her appearance and self-care, thus eventually to her feeling like she was not beautiful anymore, telling herself, “why bother?” Each time she found herself in this kind of a rut she would pull back out of it through the use of a tool she came to recognize. She cleverly used the tool of fashion to boost her confidence and then she went from there, time and time again. She knew that if she could get ready for her day wearing clothing that she loved (in her casual-chic style that she loves), coupled with doing her hair (even if in a very simple yet flattering way) and basic makeup, that she could look at herself in the mirror and smile, pleased with what she saw and feeling confident. She felt beautiful. This feeling then radiated throughout the day and there was no room for self-doubt, just confidence and a smile on her face. 

As Yari spoke with some of her female friends, she became aware that this happens to a lot of women, especially mothers. This immediately sparked her interest in helping women use the tool of fashion to boost their confidence and start feeling beautiful again. She wanted to help women make themselves a priority. First & Chic was born as a result. The name of our company truly reflects how she wanted women to feel – that they themselves are a priority and that they are beautiful. To say the least, Yari has loved every single moment of this amazing journey and adores this company because of its mission and all it offers women.

First & Chic especially understands mothers of young children and teens who feel like they “let themselves go.” Eventually, First & Chic will also offer beautiful modern and chic clothing for women in curvy plus size. We believe that every woman should feel beautiful every day. We do not think that they’re beautiful only if they wear stylish clothes, but rather, we know that fashion is a powerful tool that can help women feel beautiful by boosting their confidence and motivation. So join us at First & Chic and learn with the help of our newsletter, “How To” blog articles, inspirational quotes, outfit inspirations, our fashion know-how, and especially our beautiful and stylish clothing and accessories, how to make yourself a priority and feel beautiful every day.

We love and appreciate our customers. When you shop from us we want you to feel happy and confident with the products you order. We are dedicated to great customer service and hope that in us you will see a place you can come to again and again. If you have any comments, questions, or if there’s anything that we can do for you, please don’t hesitate to reach us. Sign up for our newsletter or follow us on Facebook and Pinterest to be in the know on all things First & Chic! We are your number one stop for trendy and modest tops, dresses, blouses, skirts, pants, fashion jewelry including necklaces, earrings, and bracelets, as well as accessories including belts, scarves, and handbags!

Thank you for visiting us today and remember that YOU matter… 

P.S. In case you were wondering, Yari & Danny’s kiddos help wherever and whenever they can with First & Chic as well. This truly is a family endeavor and a blessing.